Today, the market is filled with too many channels, too many distractions and noise, so marketers are finding new methods on how to catch the attention of their potential clients. They have figured out strategies that do not work, so they are trying to modify advertising messages, and yet cannot find the exact way how to do it.
According to experts in marketing, the solution lies in providing potential clients and customers on what they want. One guide is to know that people are continually looking for answers to their questions, what would inspire them, what ways and things would make their lives easier and better, and others. A brand can be called successful if it can give these things to their customers and potential clients.
A smart marketer would create a content that meets the desires and specific needs of their target market, instead of sending out self-serving messages based on a shotgun and interruptive method. In this type of marketing, called inbound marketing, the marketer would develop a message that will attract potential customers, engages and delights them, and prompting them not only to purchase but also to spread their message to their fellow friends and colleagues and families. It is described as an organic method of marketing that is self-sustaining and can carry on as time goes by. It is different from outbound marketing since it does not need to disturb your potential customers, but instead, it addresses their needs and desires, thereby building trusts and make them more responsive to the product or service.
The marketing and sales team in the inbound marketing methodology are made to work together to serve a common goal. The system works in a way that the marketing team will focus on getting the attention of the prospects at the point of interest, then the sales team would turn those leads into an engagement, and finally the customer service team would delight the customers as they make their purchases. With this method, you have customers who at the end are happy and would want to share their experience to their families, friends and colleagues.
Be informed that there is a sales and marketing software platform that made inbound marketing popular. Using a flywheel model, this platform has three stages, and these are attract, engage and delight. To attract is the stage where potential customers will encounter your content and make a first interaction with the company. It is the focus at this stage to provide value to the potential customer.
There will be an engaging of prospects during the engage stage, and this is where they become interested to be your customers. It is the focus at this to make purchasing as convenient as possible by removing obstacles during the journey of the buyer or customer.
Generating happiness for customers is the focus in the delight stage, and this is done by making their lives simpler and there is a continuing solution to their problems.